Hotel chain Popeyes and its parent company Marriott have launched an advertising campaign to educate customers about how to best manage hotel reservations.
The ad, which will run at select restaurants in the U.S. and Canada starting next month, is part of a push by Popeyes to help it grow its online and mobile presence.
The campaign comes as hotels have been scrambling to manage hotel occupancy and revenues amid a record number of cancellations and delays, a trend that has affected many large chains.
Popeyes is seeking to change the landscape of hospitality and offer more personalized options for consumers.
“Popeyes wants to be the next Airbnb and has a plan to bring a new level of comfort to the hotel experience by connecting guests to local restaurants and restaurants in their hometowns,” said Brad Bock, Popeyes’ chief operating officer, in a statement.
“We are excited to share this campaign with our customers, and to help them get a better understanding of how to better manage their reservations.”
The ad features Popeyes chef Jamie Epps, who is a veteran of the hotel industry.
A popeye chain is a food and beverage company that operates independently of hotels.
The companies operate more than 300 locations in 22 countries.
Popeyes, based in Atlanta, was founded in 1956.
Its most notable product is a restaurant that specializes in fried chicken, barbecue, seafood, and other menu items.